The Tactics Group ® began its journey in 1984 with the opening of Tactics Europe in Madrid, the first agency in Spain specialized in FoodThinking.

Throughout these years the Tactics Europe project has not stopped growing and evolving, adding different specialized divisions: Switch Media agency, Global 360º production center, Tactics Interactive digital agency, the communication & PR agency Brand-ing, our headquarters in Miami Branding ADV, the recent opening of the Tactics Brussels branch and the imminent opening of Tactics Shanghai.

Currently, our network of independent companies is all over the world, covering all communication specialties: strategy, media, fairs, B2B, creativity, branding, digital and social networks, PR and events.

In addition, The Tactics Group ® is part of the leading network of International Agencies The Network One based in London and partners on five continents.

TO TALK ABOUT THE COMPANIES OF THE TACTICS GROUP ® IS TALKING ABOUT OPENING INTERNATIONAL MARKETS, STRATEGY, EFFICIENCY, COMMITMENT, EXPERTISE, TRUST AND PASSION… A LOT OF PASSION.

goodthinking

We like things well thought out. From start to finish, viable, executable, interesting, zero utopian and 100% effective. Goodthinking is what our customers want from us and it is what we give to their brands and their products.

We believe in creativity with strategy and in strategy with creativity.

We build brands that make you fall in love.

We think global and act local.

We create relationships without filters.

We make the digital real and the digital, social.

We give it a thousand turns until we find the idea.

We cook with a recipe, but we know how to improvise.

Our creativity is seen through the eyes and surprises through the palate.

We have the know how & know who.

We are meticulous in choosing the ingredients.

Sweet and sour or sweet and bitter.

We do eatstrategy.

foodthinking

We have been experts in Foodthinking since 1989.

Since then, we have managing specific tacticsgroup communication plans for the agri-food sector.

Experience in the agri-food sector, designing and implementing marketing actions, both for the general public and for specialized B2B audiences.

MORE THAN 50 EUROPEAN PROGRAMMES IMPLEMENTED IN 16 COUNTRIES.

Developing promotion programmes in the agri-food sector since 1998 with campaigns such as Flax and Olive Oil. We created the IGP designation of European origin labels in 2008 until the New EU promotion policy 2016 (creation of CHAFEA) We manage 16 programmes. With the Horizon 2020 strategy we have managed 27 promotion programmes.

In all the agri-food categories Fruits and Vegetables / Olive Oil / Confectionary / Meat / Wine, Beer & Spirits / Milk&dairy.

+90% of the european programmes submitted have obtained EU co-financing and have been successfully implemented in the last 4 years.

We are currently implementing 12 European programmes simultaneously in the internal market and third countries.

We have the capacity to plan and execute communication, marketing and advertising campaigns worldwide.